Sometimes you just want a stiff hair gel with a strong hold that comes from a styling gel. But this isn't your old school, cheap drugstore styling gel. Suavecito's worked to make a formula that gives you the strong hold you remember, while getting rid of the dryness and flaking (alcohol-free) you dread. Suavecito Firme Hold Styling Gel provides a strong hold that will last all day on any hair type with that original Suavecito fragrance you love. This formula will not flake or dry out hair and is strong enough to create any style you can imagine, plus it washes out easily at the end of the day.